50 personal-injury advertisers make up the local competitive field in Green Bay-Appleton, WI year-to-date, running roughly 90% Broadcast / 5% vMVPD / 5% CTV. National advertisers running connected-TV into the market at scale are set aside so the field reflects real local competition. This view measures delivered viewing volume.
Across Green Bay-Appleton, WI, 285+ legal advertisers were detected delivering impressions in market year-to-date. The local competitive set of 50 firms delivered 346M impressions, running roughly 90% Broadcast / 5% vMVPD / 5% CTV/Streaming. The bars below contrast the full detected market with that set, by share.
| # | Firm | Share of Voice of competitive set | Total Impressions delivered · YTD | Channel Mix | Broadcast % | vMVPD % | CTV % |
|---|---|---|---|---|---|---|---|
| Majors | |||||||
| 1 | Gruber Law Firm | 37.0% | 128M | 89% | 7% | 4% | |
| 2 | Brian Hodgkiss Injury Lawyers | 20.1% | 70M | 96% | 3% | 1% | |
| 3 | Hupy and Abraham, S.C. | 17.2% | 60M | 91% | 4% | 5% | |
| 4 | Habush, Habush & Rottier | 11.9% | 41M | 88% | 7% | 5% | |
| 5 | Geary Disability Law | 5.2% | 18M | 94% | 5% | 1% | |
| Mid-Pack | |||||||
| 6 | Sigman, Janssen, Sewall, Pitz & Burkham | 2.8% | 9.8M | 91% | 1% | 8% | |
| 7 | Sam Bomier Law | 1.2% | 4.1M | 98% | 1% | 1% | |
| 8 | Nicolet Law Accident & Injury Lawyers | 1.1% | 3.9M | 94% | 1% | 5% | |
| 9 | Di Renzo & Bomier, LLC | 0.9% | 3.0M | 96% | 2% | 2% | |
| 10 | Keller & Keller | 0.7% | 2.2M | 49% | 6% | 45% | |
| 11 | Gregory Wright Law Offices | 0.4% | 1.3M | 97% | 2% | 1% | |
| 12 | Attorney Brian White Personal Injury Lawyers | 0.3% | 1.1M | 93% | 4% | 3% | |
| 13 | Tusler Law | 0.1% | 510K | 99% | 1% | 0% | |
| 14 | Marcus & Mack Injury Lawyers | 0.1% | 328K | 64% | 5% | 31% | |
| 15 | Maeder Law Firm | 0.1% | 316K | 2% | 12% | 86% | |
| Challengers | |||||||
| 16 | Cannon & Dunphy | 0.1% | 272K | 9% | 29% | 62% | |
| 17 | Pitman Kalkhoff Sicula & Dentice | 0.0% | 168K | 13% | 32% | 55% | |
| 18 | Hougum Law Firm | 0.0% | 161K | 11% | 15% | 74% | |
| 19 | Hildebrand Law Firm | 0.0% | 150K | 86% | 9% | 5% | |
| 20 | Veterans Advocacy Law Group | 0.0% | 116K | 82% | 7% | 11% | |
| 21 | Gamez Law Firm | 0.0% | 101K | 1% | 8% | 91% | |
| 22 | Ayuda Legal | 0.0% | 101K | 1% | 30% | 69% | |
| 23 | AVA Law Group | 0.0% | 94K | 10% | 6% | 84% | |
| 24 | Kingree Law | 0.0% | 87K | 1% | 7% | 92% | |
| 25 | Badger Injury Law | 0.0% | 85K | 29% | 27% | 44% | |
| 26 | Fieger Law | 0.0% | 85K | 1% | 35% | 64% | |
| 27 | Bremer & Trollop Law Offices | 0.0% | 74K | 13% | 38% | 49% | |
| 28 | Singleton Schreiber Law Firm | 0.0% | 70K | 1% | 4% | 95% | |
| 29 | Mokaram Injury Lawyers | 0.0% | 69K | 0% | 5% | 95% | |
| 30 | Negligence Network | 0.0% | 67K | 72% | 12% | 16% | |
Share of Voice is each firm's share of the 50-firm competitive set's impressions — not the full market.
Share of voice across the competitive set — the 30 firms competing in Green Bay year-to-date, by publisher.
“Other competitors” covers the 15 smaller firms in the set beyond the top 15, each under 2% of impressions on any publisher shown above.
Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every competitor in the set with measurable impressions.
A sample of spots running in the Green Bay market this period.
Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.
A note on reading this data. These figures are drawn from a representative smart-TV panel, so they are best read as a strong directional indicator of in-market presence rather than an exact census of delivery. Channel mix and share-of-voice percentages are the most reliable view. Impression counts are included for scale, but can vary from market to market and may not perfectly reflect exact delivery splits.
This report covers the legal advertisers competing for clients in the market — firms based here or in a neighboring state with a genuine local presence and dedicated local advertising. Non-law advertisers and national advertisers whose impressions are incidental spillover from national campaigns are excluded, so the field reflects real local competition.
Because the underlying data shows where impressions were detected — not how the inventory was purchased — we use a firm's share of local-broadcast delivery as the signal of whether it is buying locally. National advertisers running connected-TV into the market at scale (for example Morgan & Morgan and Dimopoulos) register only low-single-digit local-broadcast delivery here, versus much higher shares for the local firms, so they read as national spillover and are set aside. Share of voice and all channel splits are measured across the local competitive set.
Each advertiser's activity is split across three mutually exclusive channels.
Publisher definitions
Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.
Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.
OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.
A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.