29 personal-injury advertisers make up the local competitive field in Madison, WI year-to-date, running roughly 88% Broadcast / 5% vMVPD / 7% CTV. National advertisers running connected-TV into the market at scale are set aside so the field reflects real local competition. This view measures delivered viewing volume.
Across Madison, WI, 257+ legal advertisers were detected delivering impressions in market year-to-date. The local competitive set of 29 firms delivered 154M impressions, running roughly 88% Broadcast / 5% vMVPD / 7% CTV/Streaming. The bars below contrast the full detected market with that set, by share.
| # | Firm | Share of Voice of competitive set | Total Impressions delivered · YTD | Channel Mix | Broadcast % | vMVPD % | CTV % |
|---|---|---|---|---|---|---|---|
| Majors | |||||||
| 1 | Gruber Law Firm | 48.5% | 75M | 88% | 6% | 6% | |
| 2 | Habush, Habush & Rottier | 22.5% | 35M | 90% | 6% | 4% | |
| 3 | Hupy and Abraham, S.C. | 18.1% | 28M | 89% | 2% | 9% | |
| 4 | Pemberton Personal Injury Law Firm | 5.7% | 8.8M | 97% | 1% | 2% | |
| 5 | Nowlan Personal Injury Team | 1.5% | 2.2M | 98% | 2% | 0% | |
| Mid-Pack | |||||||
| 6 | Nicolet Law Accident & Injury Lawyers | 1.0% | 1.5M | 87% | 2% | 11% | |
| 7 | Keller & Keller | 0.9% | 1.4M | 30% | 4% | 66% | |
| 8 | Kingree Law | 0.3% | 500K | 84% | 3% | 13% | |
| 9 | Nowlan Injury Law | 0.3% | 496K | 97% | 2% | 1% | |
| 10 | Sigman, Janssen, Sewall, Pitz & Burkham | 0.1% | 208K | 1% | 16% | 83% | |
| 11 | Cannon & Dunphy | 0.1% | 207K | 4% | 33% | 63% | |
| 12 | Brian Hodgkiss Injury Lawyers | 0.1% | 183K | 4% | 76% | 20% | |
| 13 | The Nolan Law Firm | 0.1% | 161K | 100% | 0% | 0% | |
| 14 | Marcus & Mack Injury Lawyers | 0.1% | 142K | 37% | 4% | 59% | |
| 15 | Pitman Kalkhoff Sicula & Dentice | 0.1% | 103K | 2% | 33% | 65% | |
| Challengers | |||||||
| 16 | Sam Bomier Law | 0.1% | 89K | 43% | 23% | 34% | |
| 17 | Bye Goff Rohde Lawyers | 0.1% | 80K | 11% | 12% | 77% | |
| 18 | Gamez Law Firm | 0.0% | 77K | 1% | 5% | 94% | |
| 19 | Badger Injury Law | 0.0% | 69K | 15% | 32% | 53% | |
| 20 | Maeder Law Firm | 0.0% | 66K | 1% | 27% | 72% | |
| 21 | Lowry Law | 0.0% | 59K | 0% | 14% | 86% | |
| 22 | Hougum Law Firm | 0.0% | 55K | 2% | 32% | 66% | |
| 23 | Mokaram Injury Lawyers | 0.0% | 54K | 1% | 4% | 95% | |
| 24 | Singleton Schreiber Law Firm | 0.0% | 54K | 0% | 3% | 97% | |
| 25 | Dirk Padgett Law | 0.0% | 53K | 0% | 5% | 95% | |
| 26 | ALG - Accident Law Group | 0.0% | 53K | 0% | 8% | 92% | |
| 27 | Goldman Babboni Fernandez & Walsh | 0.0% | 51K | 1% | 3% | 96% | |
| 28 | Text Kevin Accident Attorneys | 0.0% | 50K | 0% | 1% | 99% | |
| 29 | Wright & Schulte Law Firm | 0.0% | 50K | 1% | 6% | 93% | |
Share of Voice is each firm's share of the 29-firm competitive set's impressions — not the full market.
Share of voice across the competitive set — the 29 firms competing in Madison year-to-date, by publisher.
“Other competitors” covers the 14 smaller firms in the set beyond the top 15, each under 3% of impressions on any publisher shown above.
Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every competitor in the set with measurable impressions.
A sample of spots running in the Madison market this period.
Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.
A note on reading this data. These figures are drawn from a representative smart-TV panel, so they are best read as a strong directional indicator of in-market presence rather than an exact census of delivery. Channel mix and share-of-voice percentages are the most reliable view. Impression counts are included for scale, but can vary from market to market and may not perfectly reflect exact delivery splits.
This report covers the legal advertisers competing for clients in the market — firms based here or in a neighboring state with a genuine local presence and dedicated local advertising. Non-law advertisers and national advertisers whose impressions are incidental spillover from national campaigns are excluded, so the field reflects real local competition.
Because the underlying data shows where impressions were detected — not how the inventory was purchased — we use a firm's share of local-broadcast delivery as the signal of whether it is buying locally. National advertisers running connected-TV into the market at scale (for example Morgan & Morgan and Dimopoulos) register only low-single-digit local-broadcast delivery here, versus much higher shares for the local firms, so they read as national spillover and are set aside. Share of voice and all channel splits are measured across the local competitive set.
Each advertiser's activity is split across three mutually exclusive channels.
Publisher definitions
Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.
Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.
OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.
A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.